Presentation of the Bear (highlights) : Adrienne Jérôme representing the AFNQL, François Rompré president of the FNQLEDC Board, Frank Polson (artist), Rita Mestokosho (poet) and many others. They united their voices, affirming the importance of displaying one’s identity to put a stop to cultural appropriation and for our economies to shine. (Grand Economic Circle of Indigenous People and Quebec, November 2021.)
Identity, belonging, and values, these are things that unite us and drive us proudly ever forward
The creation of this brand is a proof of our pride: to be proud of our identity, of who we are, of what we create… It’s also a proof of our presence, and our resilience, in relation to all that we have experienced.
Our First Nations identity is not a trademark that can be used by others. This identity is our culture and our values.
We want to see a heightened recognition of the first nations’ role within economic development, not solely among members of the first nations, but in everyone’s eyes.
For too long, women gatherers and entrepreneurs have suffered from issues of cultural appropriation and felt a need for protection. The communities, the elected women and the chiefs of the AFNQL shared the same concerns. The FNQLEDC, an actor in the community, carries this unifying dossier for the benefit of all. Together, we want to galvanize economic development based on the uniqueness of each community through the First Nations Identification.
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This logo is much more than a brand. It is our identity, guided by the breath of our ancestors, for artists, creators and entrepreneurs of today and for generations to come.
